Which? Trusted Traders is an endorsement scheme set up Which? The UK’s consumer champion, that recognises trustworthy traders in the home improvement and motoring sectors.

All businesses that apply are assessed by our Trading standards qualified assessment team and if they meet our high standards we go on to award them with our prestigious Trusted Trader status.

Once businesses are approved, the Trusted Trader endorsement provides customers with the confidence that they are dealing with experienced and qualified professionals. Businesses who are awarded the Which? Trusted Trader endorsement can use it to stand out from their competition and convert more quotes into paid jobs among many other benefits.

Benefits of being a Which? Trusted Trader

  • Use the Which? Trusted trader endorsement logo alongside your business logo/advertising to help attract more customers
  • Convert more quotes into paid jobs
  • Create an online profile with photos of your work and customer reviews
  • Have the peace of mind of knowing that customers can use an independent Alternative Dispute Resolution (ADR) service in the event of a dispute
  • A dedicated account manager to help you make the most of your endorsement
  • Get helpful pointers on aspects of the regulations that affect your business
  • Access more than 9,000 product reviews and test results as a Which? Member
  • Free Legal helpline for your business and wellness advice for you and your employees

For more information and to benefit from exclusive on the day sign up offers, visit our stand (T186) at Alexandra Palace and chat to the team.

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