VISITORS
We open our doors in 6 different locations throughout the year to a visitor base of a variety of trades and merchants.
The shows runs alongside ElexShow as well as the Heating & Plumbing training zone. This means visitors can access any area and encourages more exposure for your brand.
Our audience are actively working in the trade and depend on quality tools to enhance the efficiency of their work.
They are looking to see new products demonstrated first-hand, build up their CPD approved hours, meet the manufacturers and network with other trades.
BENEFITS
Toolfair and ProBuilderLive are the single most powerful and cost-effective marketing tool, that allows exhibitors to demonstrate products first-hand. Attracting new, active tradespeople predisposed to buying the tools they rely on, as well as an existing loyal customer base; Giving you the opportunity to provide a solution to end-users that they didn’t know they needed.
Attending the show allows exhibitors to conduct market research, network, gain exposure and be part of the ever-growing community.
MARKETING
Ensuring the highest level of trade visitors – both in quality and quantity – a high impact advertising campaign runs continually in Professional Builder and Professional Heating & Plumbing Installer Magazines.
Our new website is designed to create an easy user experience – from finding their nearest venue, to seeing what exhibitors and deals are available as well as travel information to plan their trip. The ‘WHY VISIT’ page gives an insight into what it’s like to visit one of our shows.
As standard, not only does each exhibitor’s logo feature on our website along with their profile, we use our social media platforms to individually promote their presence, both in the lead up to the show and on the day. We encourage exhibitors to provide us with extra information about their deals, offers and plans for the show, allowing us to promote them further.
To reach as many potential visitors as possible we also promote the show as a whole both organically and via boosted posts. This is done regionally to suit each venue, as is our email marketing. Multiple newsletters are sent to showcase our extensive range of offerings including our discount voucher booklet and aim to remind our audience of the upcoming show near to them.
In 2022 we introduced our exclusive trade show competition in partnership with ElexShow – ‘Crack The Code’. Exhibitors have the opportunity to get involved with our scavenger hunt style competition, that encourages visitors to explore their stand. This leads to extra exposure online as well as at the show.
STAND OPTIONS
There are a range of stand options available from shell scheme to space only. This is to suit whether you would like to build your own stand display or if you would like a basic structure provided to display your marketing materials and products.
The stand sizes are limitless, just speak to the team today to find out more information.
