VISITORS
The visitor base of TOOLFAIR and PROBUILDERLIVE is made up of the readers of Professional Builder, Professional Electrician and Professional Heating & Plumbing Installer. They are actively working builders and allied tradesmen, keen to see new products demonstrated first-hand. They depend on quality tools to enhance the efficiency of their work.
MARKETING
Ensuring the highest level of trade visitors – both in quality and quantity – a high impact advertising campaign runs continually in Professional Builder, Professional Electrician and Professional Heating & Plumbing Installer. It targets a combined readership of over 270,000 and appeals specifically to working tradespeople. This combines with a targeted email campaign, extensive social media engagement as well as regionalised Facebook Ad campaigns. Visitor numbers are further boosted by show offers that are promoted pre-show in a discount voucher book.
BENEFITS
TOOLFAIR and PROBUILDERLIVE is the single most powerful and cost-effective marketing tool that allows exhibitors to demonstrate their products first-hand to active toolbuying tradesmen. It is an opportunity to meet face-to-face with end-users who are already predisposed to purchasing tools.
STAND OPTIONS
There are a range of stand options available from shell scheme to space only. This is to suit whether you would like to build your own stand display or if you would like a basic structure provided to display your marketing materials and products.
The stand sizes are limitless, just speak to the team today to find out more information.
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